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Advice from the Top: The Expert Guide to B2B Marketing

Product Code/ISBN: 9781457502194

Get your B2B marketing game on with 24 marketing experts cheering you from the stands. In BMA Colorado's first ever book publication, 24 BMA Colorado members share their corporate, agency, and consulting expertise with fresh insights into what marketing strategies are working today, or not.

In this book's four sections, you will learn how to be relevant and timely as you:

  • Build a marketing strategy
  • Develop content
  • Implement your marketing plan
  • Measure your sweet success

Marketing can be more of an art than a science. Here you'll find out "real world" examples of what worked for the BMA members, and what didn't. This book can save you time and money in implementing your own marketing program.