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52 Ways to Break the Ice and Target Your Market

52 Ways to Break the Ice and Target Your Market

By Lillian D. Bjorseth

This tool is the key to continuous career and business success!

Price: $98.00
Product Code: WS-253
Binding: Softcover
Publisher: Society for Marketing Professional Services


Relationship building is the key to continuous career and business success. This tool, developed by the author of Breakthrough Networking, helps to refine your marketing strategies and transform your business card exchanges into business-building exchanges that produce rewarding, profitable, and even life-changing experiences.

Starting a conversation ranks right up there with the fear of flying for some people. In fact, some of them enjoy the anonymity on the airplane more than arriving at the opening session of the conference. Now, they are "forced" to talk with people or stand alone and look as if they may be at the wrong event. For others the same fear creeps in even when they attend functions at the chamber where they have been members for years.

This book contains ice breakers to help you start conversations with ease. They can be used at any time you are stymied in starting a conversation. They help individuals and companies achieve better results by encouraging people to mix more quickly and effortlessly, to improve communication and information flow and exchange and to increase sales and career growth opportunities. They transform business-card exchanges into business-building exchanges.

This book will help individuals and small and large companies better articulate their target market, brand and marketing strategies. Entrepreneurs and small businesses can use these exercises with peers at chambers and networking groups. Non-profits find them helpful for strategic planning.

So if you're great at construction, but not so comfortable in starting conversations with people, this book can help you change. You'll see the results in your bottom line!