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Architect’s Essentials of Marketing

Architect's Essentials of Marketing

By David Koren

For design firms that want to take control of their marketing plans and increase business, this is the single-source guide with all the answers.

Price: $45.00
ISBN: 9780471463641
Product Code: 0471463647
Year: 2004
Binding: Softcover     Page Count: 288
Publisher: John Wiley & Sons, Inc.

Through concise, step-by-step instructions, this book illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business. Packed with field-tested tips and techniques that can be implemented right away, Architect's Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.