BNi Building News

Serving the Information Needs of the Construction Industry since 1946.


Architect’s Essentials of Marketing

Architect's Essentials of Marketing

By David Koren

For design firms that want to take control of their marketing plans and increase business, this is the single-source guide with all the answers.

Price: $45.00
ISBN: 9780471463641
Product Code: 0471463647
Year: 2004
Binding: Softcover     Page Count: 288
Publisher: John Wiley & Sons, Inc.


Through concise, step-by-step instructions, this book illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business. Packed with field-tested tips and techniques that can be implemented right away, Architect's Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.