For many construction-based businesses, marketing your services has a lot to do with the way you treat your customers, and how you help them achieve their goals.
Communication by Design: Marketing Professional Services gives you a great set of rules to run your business by:
- How to handle problems and turn them into opportunities
- How to treat customers as you would friends
- How to really listen to their needs
- How to offer up solutions to their concerns
This isn't a book of inspirational stories, these are "how-to" techniques on treating customers like gold. It's filled with hands-on techniques to help you win over your customers and turn goodwill that into future business.
This unique resource is targeted to business principals, as well as anyone who aspires to a leadership position in a firm, association, or business joint venture. The author draws on examples from her career as public relations consultant to elucidate the fundamentals of strategic, effective communication.