This is not your usual marketing book. The author, Norman Wei, provides an insider's look on how consultants are chosen and rejected. As a corporate manager for a Fortune 500 company, he hired and fired numerous consultants. Now he is a consultant.
This book is written from the perspective of someone who has been on both sides of the table. This book offers you practical and down-to-earth advice on how to connect with your future clients. It also has a chapter on how to make Effective PowerPoint presentations to your prospective clients without boring them to tears with those pesky bullet points.
According to Norman, PowerPoint sales presentations should be a conversation with your future clients -- not a recitation of bullet points on the screen. Norman provides numerous practical examples in this book. It concludes with 13 most common mistakes made by consultants.