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Incentives for Marketing Managers

Incentives for Marketing Managers

By George R. Biderman

Motivate your managers to be more efficient, effective, and successful.

Price: $10.00
Product Code: WS-358
Year: 1991
Binding: Softcover
Publisher: Society for Marketing Professional Services

The way a firm's executives relate rewards to results has a tremendous impact on successful implementation of the business plan. Business owners and executives who recognize this are moving away from traditional methods of salary administration and implementing incentive systems that allow them to reward effective managers. Biderman will show you how to set up a workable system.