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Leading with Marketing

Leading with Marketing: The Resource for Creating, Building and Managing Successful A/E/C Marketing Programs

By Brian Gallagher, Kimberly Kayler

The Resource for Creating, Building, and Managing Successful Architecture, Engineering, and Construction Marketing Programs!

Price: $49.95
Product Code/ISBN: 9781449039677
Year: 2009
Binding: Softcover     Page Count: 212
Publisher: AuthorHouse


How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets? While there is not one formula for all AEC firms, a common characteristic is effective marketing. These firms don't view marketing as an expense, but as a strategic approach to winning.

Leading With Marketing embodies how an AEC firm approaches their business, their marketplace and their customers. When companies lead with marketing, they strategically choose which markets to target, what to offer, how to differentiate, how to communicate, and how to win.To truly lead with marketing, a firm's marketing strategy must be an ongoing, dynamic process.

The process must enable a company to focus its resources on the right opportunities to increase profitability, while satisfying the customer needs and achieving a sustainable competitive advantage. Leading With Marketing will provide you with the insights, expertise, and knowledge needed to lead with marketing -- the rest is up to you!