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Long-Cycle Strategies for a Short-Cycle World

Long-Cycle Strategies for a Short-Cycle World

By Ed Friedrichs

Build Enduring Value in Your Enterprise!

Price: $29.00
Product Code/ISBN: 9781450529983
Year: 2006
Binding: Softcover     Page Count: 284
Publisher: Society for Marketing Professional Services


Today's financial marketplace, driven by quarterly performance metrics, demands short-cycle actions, often to the detriment of the long-term value of your organization.

Compounding this, playing people and facilities like chess pieces loses the embedded value of human networks and institutional knowledge, especially after a merger or acquisition. These patterns, common in publicly traded companies, have found their way into creative industries like architecture, design, and advertising as well.

Using a personal journey through his 42-year career as an architect, interior designer and planner, 8 of which were spent as President of Gensler, one of the world's most influential design enterprises, Ed Friedrichs presents a model for business design in the 21st century.

Drawing on strategies that created the world's largest architectural practice, an archetypal long-cycle business, he makes the case for a quantum shift in thinking about organizational design in today's creative business environment.

This book contains numerous case studies illustrating how to develop strategies and culture to achieve a sustainable advantage in a highly competitive marketplace!