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Marketing Architectural and Engineering Services

Marketing Architectural and Engineering Services

By Weld Coxe

Provides clear guidelines that cover all of the aspects of marketing architectural and engineering services!

Price: $64.95
ISBN: 9780894643774
Product Code: 0894643770
Year: 1989
Binding: Hardcover     Page Count: 310
Publisher: Krieger Publishing Company


Included is a step-by-step description of how to research prospective clients, develop strategies for pursuit, prepare written and oral presentations, and negotiate and close commissions. The elements of a comprehensive marketing plan, as well as the organization and management roles required to make it succeed, are thoroughly discussed.

Forty-five case studies of actual marketing techniques are presented. Additional tips are included on how brochures, publicity, direct mail, and advertising techniques can be used to support and enhance marketing efforts.