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Marketing Multifamily Housing with Integrated Marketing Strategies

Marketing Multifamily Housing with Integrated Marketing Strategies

By Diane Leone

Use Integrated Marketing Strategies to blend communication, marketing, promotional, and environmental tools to create a highly effective multifamily marketing strategy!

Price: $30.00
ISBN: 9780867185553
Product Code: 0867185554
Year: 2003
Binding: Softcover     Page Count: 129
Publisher: NAHB Home Builder Bookstore


Renters have unique needs and preferences and unique hot buttons connected to finding a home. IMS (Integrated Marketing Strategies) blends communication, marketing, promotional, and environmental tools to create a highly effective multifamily marketing strategy.

With the help of this book you'll:

  • Learn new techniques
  • Get referrals
  • Boost profits
  • Fill homes without using strong-arm techniques or inflated promises