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Marketplace Masters: How Professional Service Firms Compete to Win

Marketplace Masters: How Professional Service Firms Compete to Win

By Suzanne C. Lowe

Shows service professionals how to understand their shifting markets, organize to compete aggressively, and stimulate new business opportunities!

Price: $43.95
Product Code/ISBN: 9780275981198
Year: 2004
Binding: Hardcover     Page Count: 272
Publisher: Praeger


Drawing from a five-year study covering thousands of firms, Suzanne Lowe presents the three building blocks of a market-driven infrastructure -- looking out, digging deeper, and embedding innovation -- and identifies eleven core skills that any service firm can apply to master the marketplace and achieve lasting competitive success.

Integrating insights from the fields of marketing, service management, planning, and entrepreneurship, and showcasing the successful strategies of such firms as Towers Perrin, DDB Worldwide, and Egon Zehnder International, Lowe shows service professionals how to:

  • Gather intelligence about their clients, competitors, and marketplace
  • Promote a market-driven culture throughout the organization
  • And engage in continuous research and development to introduce new services