Keith Ferrazzi believes strongly that relationships that are genuine and significant are key to success and happiness. He shows how to establish the proper mindset, how to get a sense of one's own mission, and how to interact with people once you begin building your personal brand.
Ferrazzi seems to have a voracious appetite for connecting to others, but he also has an epicure's sense that quality is the goal and offers specific advice and guidelines, many drawn from marketing, information management, and flow theory.
He is strong on doing for others and giving back, and cautionary on things that need caution -- such as hubris. Definitely business oriented, and based on real experience, this etiquette of networking is grounded in innovative ideas.