BNi Building News

Serving the Information Needs of the Construction Industry since 1946.


Plan It: A Down-to-Earth Guide to Market Planning and Budgeting

Plan It: A Down-to-Earth Guide to Market Planning and Budgeting

By Lisbeth Quebe

Unless you have a well-thought out marketing plan, you may not be able to stay the course. You'll find yourself buffeted about by a variety of viewpoints and shifting strategies.

Price: $49.00
Product Code/ISBN: 0971253447
Year: 2002
Binding: Softcover     Page Count: 103
Publisher: BNI Publications, Inc.


A marketing plan is a written document that outlines specific performance goals related to marketing for a specific period of time, and establishes a plan to meet those goals.  Plan It discusses thoroughly the seven components of a marketing planning including the audit, outlook, goals and objectives, strategies, tools and resources, budget, and implementation. If you're looking for specific advice on marketing planning and budgeting, this is the book that will help you set your course, and meet your goals.