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Professional Services Marketing: Strategy and Tactics

Professional Services Marketing: Strategy and Tactics

By Frederick G. Crane, PhD; William Winston

This book provides a readable and simple introduction to the marketing process for the professional service environment.

Price: $34.95
ISBN: 9781560242413
Product Code: 1560242418
Year: 1993
Binding: Softcover     Page Count: 127
Publisher: Taylor & Francis Group


This resource gives professionals an inexpensive way to successfully develop a strong client base and grow in a competitive marketplace. It provides a framework for completing a marketing plan, shows how client management can be simplified, and demonstrates how promotion can be used effectively.