BNi Building News

Serving the Information Needs of the Construction Industry since 1946.


Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable

By Seth Godin

Make your business stand out from the crowd!

Price: $15.00
ISBN: 9781591840213
Product Code: 159184021X
Year: 2003
Binding: Hardcover     Page Count: 160
Publisher: Portfolio Hardcover


In "Purple Cow", Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.