The book is filled with entertaining, down-to-earth examples of what to do and not do in the quest to grow your business, along with creative ideas and tangible tools you can use right away to:
- Distinguish your products and services from the competition, even if you're in a category where everyone looks alike.
- Create a competitive edge that no one can copy.
- Get better response from the marketing you do, regardless of how big (or small) your budget is.
- Find out what your customers really want and need.
- Attract and retain more customers.
Terri Langhans, the former CEO of a national ad agency and marketing firm, boils 20-plus years of experience on the front lines of marketing down to seven common mistakes that every business makes when they market their products or services. Plus she tells you how to fix them, with just the right mix of information, insight and irreverence.
Terri started her agency from scratch, grew it to include 20 employees and an office on both the right and left coasts, and then she sold it to a publicly held company. In addition to growing her own business, she's helped hundreds of clients of all types and sizes launch products, market their services and grow their businesses.
A professional member of the National Speaker's Association, Terri is a popular speaker at conferences and corporate meetings. She also conducts a weekend Maverick Marketing workshop in Southern California for a small group of 10 busineeses and works 1:1 with a limited number of businesses that truly want to stand out from the herd.
Terri warns people not to expect MBA theory and rhetoric from her book. Partly because she doesn't have an MBA and mostly because she's known for her real-world examples and practical tools that can be put to use right away. Terri boasts about being a second-generation Californian and a Minnesotan-by-marriage, which gives her the unique ability to use "so there then, dude" in a sentence.