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The Architecture of Image: Branding Your Professional Practice

The Architecture of Image: Branding Your Professional Practice

By Craig E. Park, Tracy Black

Your brand is critical to establishing and sustaining your firm's image in the market, and critical to the creation of a successful and enduring professional practice!

Price: $24.95
Product Code/ISBN: 9780989338202
Year: 2013
Binding: Softcover     Page Count: 254
Publisher: Aquilan Press


The art of branding your professional service firm is one of the most misunderstood and often under-utilized skills in the industry. Your brand is your firm's identity, and it's critical to establishing and sustaining your firm's image to your customers. It's also extremely important for the creation of a successful and enduring professional practice.

In The Architecture of Image: Branding Your Professional Practice, Craig Park, SMPS Fellow and award-winning author, explores how culture, collaboration, and communication create, develop, and sustain an enduring brand.

Sharing insights and best practices and examples from some of the leading brands in the AEC industry, this book provides your firm with the understanding and tools to establish your brand in the professional service marketplace.