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The Integration Imperative

The Integration Imperative

By Suzanne C. Lowe

Erasing Marketing and Business Development Silos Once and for All In Professional Service Firms!

Price: $29.95
Product Code/ISBN: 9780615292144
Year: 2009
Binding: Softcover     Page Count: 276
Publisher: Professional Services Books

Focuses on the integration of marketing and business development into every function of daily operations. The Integration Imperative summarizes three structural and cultural frameworks that professional- and B2B service firms can employ to achieve new effectiveness in marketing and business development, and ultimately, improve the firm's value to clients.