BNi Building News

Serving the Information Needs of the Construction Industry since 1946.


The Integration Imperative

The Integration Imperative

By Suzanne C. Lowe

Erasing Marketing and Business Development Silos Once and for All In Professional Service Firms!

Price: $29.95
Product Code/ISBN: 9780615292144
Year: 2009
Binding: Softcover     Page Count: 276
Publisher: Professional Services Books


Focuses on the integration of marketing and business development into every function of daily operations. The Integration Imperative summarizes three structural and cultural frameworks that professional- and B2B service firms can employ to achieve new effectiveness in marketing and business development, and ultimately, improve the firm's value to clients.