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DIRECTIONS2: Strategic Management & Marketing

Product Code/ISBN: 964199424

Richard Rodgers' DIRECTIONS2: Strategic Management & Marketing for A/E/C Business Development is an enriched and expanded Second Edition of his highly regarded 2004 version.

Whether new to sales and marketing, or an experienced practitioner in professional services, DIRECTIONS2 offers the first professional and usable platform for executing an effective business development program.

Whether you're an architect, engineer, or contractor, this guide is filled to the brim with step-by-step procedures, checklists, and information templates to help you create and grow productive and profitable customer relationships to help you thrive and prosper!