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Market-Driven Organization

Product Code/ISBN: 1887133011

Learn specific how-to methods to constantly identify growth markets appropriate to your specific firm, which lead to higher levels of profitability with lower marketing costs. Discover how to structure a strategic marketing program that maximizes the flow of work you cull from each Strategic Client in a desired market and, cumulatively, the total market share you achieve.

Find out how to organize your firm to be most responsive to each market and to maximize both your level of technical excellence and your levels of professional staff growth and project profitability.

This book builds on organizational models tailored to professional service firms. Author Stuart Rose weaves in proven strategic systems and even specific how-to methods with implementation forms and instruments.