Marketing Architectural and Engineering Services
Included is a step-by-step description of how to research prospective clients, develop strategies for pursuit, prepare written and oral presentations, and negotiate and close commissions. The elements of a comprehensive marketing plan, as well as the organization and management roles required to make it succeed, are thoroughly discussed.
Forty-five case studies of actual marketing techniques are presented. Additional tips are included on how brochures, publicity, direct mail, and advertising techniques can be used to support and enhance marketing efforts.