The Architecture of Value: Building Your Professional Practice

In The Architecture of Value, Craig Park updates his 2002 publication "Design. Market. Grow!" with an expanded collection of observations and lessons learned drawn from more than 40 years in the building industry.

Framed as practical direction for aspiring leaders, he shares real-world examples of how to build a professional service firm through a combination of leadership, collaboration, and value; the basis for creating an enduring professional service practice.

What reviewers say!

"Craig Park's The Architecture of Value is an amazing tour de force that shows you definitively how to create, sell and deliver the highest-quality, most profitable (in the long run) professional services in an incredibly demanding profession: designing, constructing, and operating buildings and facilities. If you could really master the abundance of life lessons Craig freely offers, your business, professional, and personal life would be far more successful."

- Jerry Yudelson, PE, MBA, LEED

"An intellectual look at the 'big picture' of professional service."

- Ron Worth, CAE, FSMPS, CPSM

"Not simply a book about marketing and financial success; it is also a call to self-reflection and evolutionary development."

- Julianna Waggoner, Assoc. AIA SMPS Marketer