The marketing budget can be viewed as the most important part of the marketing plan. This handbook explains how to go about creating a marketing budget for a construction-based business.
It carefully defines how all aspect of the marketing budget fit together, how the budget fits into the over all marketing plan, who should participate in the budget process, and defining the budgeting period. Then it goes into choosing a methodology -- the projection method, the percentage method, or the goal-based method.
Show how to budget time for individuals, supplies, printing, IT, and all the expenses that go into running a marketing department. Defines the six rules of marketing costs, as well as tips on establishing budget cuts.