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Boomers on the Horizon: Housing Preferences of the 55+ Market

Product Code/ISBN: 867185279

Boomers on the Horizon is full of detailed analysis to help you better build and market homes that sell to buyers in the 55+ age range. Builders, remodelers, manufacturers, suppliers, real estate professionals, architects, or anyone involved in building can benefit from Margaret Wylde's professional insight on the unique preferences of this market.

Educate yourself on the characteristics of the 55+ households and graphically see the statistically significant differences in their preferences. Based on a study conducted by the NAHB Economics Department with funding from the Seniors Housing Council, Boomers on the Horizon reflects the fact that boomers are on the verge of drastically changing the building industry.

Don't miss out on the exciting opportunities this changing landscape will create. Order this text today!