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Leading Global Projects
9780750682466$29.95This book is a must-read for anyone responsible for projects and initiatives that span functional and geographical divides. Authors Moran and Young...
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Leadership When the Heat is On: 24 Lessons
0071486534$12.95People aren't born to be high-performing leaders; instead, they need to learn to develop the time-proven characteristics of great leadership. Leade...
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Perfect Phrases for Documenting Employee Performance Problems
71454071$8.95Performance reviews are among the most powerful and effective tools that a manager can use to motivate employees. But let's face it. Discussing and...
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Social Media 101
9780470563410$24.95Your competitors are using social media platforms like blogs, Twitter, and Facebook to reach their customers in order to grow their businesses and ...
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Guerrilla Marketing for Social Media
9781599183831$23.95Equipping you with action plans, implementation steps, and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing,...
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The Language of Leadership
9780984084654$31.95In The Language of Leadership, Marines brings to bear years of experience working with architecture, engineering, and construction firm leaders as ...
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Leading with Marketing
9781449039677$52.95How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets? While there is not one formula for all A...
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Marketplace Masters: How Professional Service Firms Compete to Win
9780275981198$46.95Drawing from a five-year study covering thousands of firms, Suzanne Lowe presents the three building blocks of a market-driven infrastructure -- lo...
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Advertising 2.0: Social Media Marketing in a Web 2.0 World
9780313352966$26.95This book shows marketers how to take advantage of the new concepts and tools Web 2.0 enables. Every day, print and online trade magazines and news...
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The Integration Imperative
9780615292144$31.95Focuses on the integration of marketing and business development into every function of daily operations. The Integration Imperative summarizes thr...
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Spanning Silos: The New CMO Imperative
2876$31.95Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send ...
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How to Have Kick-Ass Ideas
9781602392434$13.95Stuck in a rut? Bored? Dissatisfied? Uninspired? Got a problem you don't know how to solve? What if you knew exactly what you wanted and could make...
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Creating Workplaces Where People Can Think
1555426174$54.95This unique reference offers detailed guidelines and methods for determining how design problems in your organization may interfere with performanc...
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The Marketing Coordinator
WS-360$10.95The marketing coordinator embodies a rare combination of traits and skills.
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Speak Like a CEO: Commanding Attention
9780071451512$27.95Presents methods for better communication in various business environments. This book: Reveals the secrets for communicating in any situation ...
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Connecting with Your Future Clients
9781424312290$52.95This is not your usual marketing book. The author, Norman Wei, provides an insider's look on how consultants are chosen and rejected. As a corporat...
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Admit It!
595373658$10.95Galati breaks down what is necessary into 21 short subjects. He expresses them in concise, no frills prose. If you're a business owner and find yo...
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Satisfaction: How Every Company Listens to the Voice of the Customer
1591841097$27.95This is the first book that really explains how great companies like Lexus, UPS, JetBlue, and Enterprise Rent-A-Car get it right, delivering consis...
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The Trendmaster's Guide: Get a Jump on What Your Customer Wants
1591840910$13.95A product development executive who has worked with some of the world's top designers shares a wealth of tips and examples on how to anticipate tre...
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Marketing Made Easy for the AEC Firm: Principles and Procedures
1557015570$66.95Take charge of the marketing process! If you are a professional working in a technical or project management role for a design, contracting, or co...
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Incentives for Marketing Managers
WS-358$10.95The way a firm's executives relate rewards to results has a tremendous impact on successful implementation of the business plan. Business owners an...
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Make Your Contacts Count: Networking Know-How, Second Edition
9780814474020$15.95Make Your Contacts Count is a practical, step-by-step guide for creating, cultivating, and capitalizing on networking relationships and opportuniti...
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Building Construction Inspection: A Guide for Architects
9780471530046$62.95Assuming only limited experience in construction on the part of the reader, Building Construction Inspection: A Guide for Architects explores the i...
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The Marketing Budget
WS-357$10.95The marketing budget can be viewed as the most important part of the marketing plan. This handbook explains how to go about creating a marketing bu...
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